Why SMS Text Marketing is still the Most Effective Form of Promotion
With the advent of smart phones many business owners small and large have sort of given up on the idea of sms text message marketing but, in fact, it remains one of the most powerful and economical tools that any business can use to generate revenues. The truth is, even with all of the advancements in mobile technology in the last 10 years, the simple sms text message remains the most effective. Want some numbers to back up that heady statement? Right now, worldwide, over 4 BILLION people send more than 5 TRILLION sms text messages.? Experts predict that this year that number will top 10 trillion!? That?s an incredibly huge audience and one that can be tapped into for revenue creation of all kinds. Texting as a whole continues to grow at incredibly strong levels and even has begun to take hold with the ?older? folks who might not have been every keen on texting when it first arrived but are now flocking to it in droves.? This gives the business owner an unsurpassed ability to reach out and connect with potential customers, locally or not.? It also is now a technology that almost everyone has embraced and knows how to use.? Indeed, despite all of the other options available text messaging is still the 2nd most preferred way to communicate using a cell phone and its gaining on regular voice calling every day. There are, to be sure, numerous other factors that make concentrating your marketing strategy around sms text marketing a sound business move.? There?s the already talked about high adoption rate of course but also a unique versatility to sms text as you can send ringtones, graphics, videos and coupons (to name a few). It also provides 2-way communication, the ability to interact with potential customers and let?s not forget mobile payments.? Finally the simple fact that sms text message marketing is still one of the most economical ways to market and advertise makes it well worth another look by any business owner. Finally, maybe the best reason to use sms text message marketing is this; there?s no need for both the sending and receiving parties to be available at the same time. No matter if your customer?s phone is turned off or they?re out of range they will inevitably get your message the next time their phone is on (and that message will be there until they delete it).? That?s a statement to the power of sms text message marketing and one of the myriad of excellent reasons that any business big or small should still consider using it to build, brand and monetize their business.
Source: http://textsprout.blogspot.com/2013/02/why-sms-text-marketing-is-still-most.html
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